Srdjan Popovic

Hey, I'm Serge ✌️

CMO | Writer | #1 Dad

I'm Srdjan Popovic, but I go by Serge (more vowels to work with). I'm currently the Chief Marketing Officer at Crossrope inspiring millions of people to discover a fun new way to get fit. I enjoy writing about productivity and ecommerce marketing. You'll find me in Toronto, probably reading or working out or chasing my kids around the park.

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My Work

CrossropeWe're on a mission to build a world-class fitness brand. Our weighted jump rope system & fitness app offer a fun new way to get fit anywhere. Learn More
Ecommerce BreakdownI love analyzing amazing DTC ecommerce brands and breaking down the unique marketing strategies they use to grow. Learn More

Podcast Interviews

May 2021ReadyYeti - Bringing Jump Rope Training Into the 21st Century Listen here
May 2021Conversion Shortcuts - How Crossope Grew 400% in 12 months Listen here
Oct 2020DTC Podcast - 400% Growth Through Content Iteration with Crossope Listen here
May 2020Remotely Inclined - “Things Have Been Accelerated”: How One Startup is Growing Remotely Listen here
April 202020 Minute Fitness - 20 Minutes With A Jump Rope Expert Listen here

May 2021

Srdjan Popovic 2021 ©